Identifying that iGaming and PayTech businesses required rapid-access specialist tech teams, this new ‘augmented staffing’ business required a brand and go-to-market strategy.

Our Solution: 

We put a marketing strategy and brand positioning in place. Once agreed, we then devised the Cohort Teams name and brand, working with designers, copywriters and digital producers to bring the proposition to life. We implemented both inbound B2B and ABM methodology campaigns to earn new business – achieving regular inbound enquiries worth £250k+.