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What do we want?
“[something important]”
When do we want it?
“NOW”

Umm…
…Now?
Really?
Like, actually ‘now’?
Really?
Is that realistic?

‘Now’ is immediate perfection
But that’s not SMART…
Right?
Isn’t it better to win properly
Rather than immediately?

Now is doomed to fail straight away
Now incites anger
Frustration
Pain

Now is too lofty a goal
Now, alas, is doomed to fail

So…

What do we want?
“[something important]”
When do we want it?
…Uh, at a reasonable time in the future, that could certainly be quite soon, but that we will immediately start taking small but manageable steps towards?

…Or, in short,
When do we want it?
“SOON”

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