Importantly, don’t think too much.
“Why” is your enemy.
So is “who for?”
Especially “who for?” actually.
Although of course they’re important questions.
But just get going.
Escape the paralysis of overthinking.
Just do it.
Start with a topic.
Flesh it out a bit.
Then refine it.
But not too much.
Trust me; I’ve written loads.
I’ve written all sorts of things.
Mostly it’s for nobody but myself, really.
Sometimes it’s in someone else’s voice.
Or my own, like this.
What are you going to write?
Just try and see what happens.