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Sell High-Value B2B Services

With content that ➜ Gets inbound leads ➜ Builds relationships ➜ Closes deals

The content marketing agency for 💼 Professional Services 📈 Financial Services 🏢 Consulting 🎯 Recruitment 🌍 Sustainability

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If you want to build brand equity and get consistent in-bound business opportunities then look no further as Sideways is incredible.

Rob DowlingCEO - The Conexus Group

Create High-Value B2B Connections With Sideways

Get inbound leads, build relationships and close deals – it’s all easier to achieve with the right content, pitched to inspire, educate and empower (the secret to sales is not to “sell.”)

We support specialist B2B service-providers to:
➜ Earn attention in competitive marketplaces
➜ Create and “own” new service categories
➜ Open doors to C-Suite and senior prospects
➜ Provide sales teams opportunities to connect
➜ Empower staff to become brand advocates

Our Services

Messaging Strategy

Turn business objectives into compelling messaging, ready to activate across multiple marketing channels

Editorial Content

Convey your brand proposition with narratives that earn attention, educate and build trust

LinkedIn Social

Build trust with your audience, enhance your reputation and offer clear calls to action


One of the fastest ways to fill your Attio CRM with engaged contacts who identify with the problem you solve

Email Campaigns

Build trust with your audience, enhance your reputation and offer clear calls to action

Lead Magnets

Produce high-value resources, media, broadcasts and guides that demonstrate value and win leads

Our Principles

Clean Setup

Everything we build is designed for simplicity of operation – hassle-free, pleasurable and effective


Compelling Content

We believe in the power of well-crafted content to bring brand propositions to life and earn attention


Consistent Activity

Building long-term relationships by executing essential marketing and sales activities on an ongoing basis


About Us

Sideways Marketing was founded in 2022 by Will Sawney. Formerly Head Of Marketing for The Conexus Group, will has held roles spanning B2B digital marketing, content, brand and strategy. The business is based in the UK (remote), serving clients worldwide.

“We love helping businesses thrive by implementing brilliant marketing setups that deliver consistent results”

Will SawneyFounder
Ready To Talk?

Let’s Get Started

We’d love to explore how Sideways Marketing could support your business.

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