A vibrant contact network – captured in a brilliant CRM – is the ultimate competitive advantage. We’ll help you create new connections, build relationships and win business using the latest CRM technology coupled with compelling multi-channel creative content.
Activate Your Network
➜ Create connections
➜ Build relationships
➜ Win business
The marketing agency that helps you sell high-value B2B services with brilliant strategy, technology and content
Let's Get Started
”If you want to build brand equity and get consistent in-bound business opportunities then look no further as Sideways is incredible.
Rob DowlingCEO - The Conexus Group
Bring Your Network To Life With Sideways
Get the ultimate competitive advantage
We Love Working With
...but, we're always exploring!
Client Feedback
We're proud to support businesses achieve growth ambitions by bringing their network to life.
We help businesses sell high-value B2B services
We help B2B service-providers develop valuable client relationships and win more business
Our Principles
Clean Setup
Everything we build is designed for simplicity of operation – hassle-free, pleasurable and effective
01
Compelling Content
We believe in the power of well-crafted content to bring brand propositions to life and earn attention
02
Consistent Activity
Building long-term relationships by executing essential marketing and sales activities on an ongoing basis
03
Our Methodology
Connection Engine
Start by ensuring you (brand and people) are creating new connections, online or in person
Contact Nurturing
Use content, campaigns and communications to build relationships, educate and develop trust in your capabilities
Calls To Action
Get contacts to "take the next step" - a registration, download, enquiry, DM, email, etc - by providing a compelling offer
Closing Deals
Now you've built a relationship, sales should be easier - but a clear process and considered approach still helps
Our Services
CRM Setup
Build the perfect CRM setup for your business, import your data and create workflows.
Tech Setup
Integrate your CRM with best-in-class marketing technologies, all setup to your requirement.
Brand Messaging
Position your brand for success with messaging applied across landing pages and key profiles
Contact Outreach
Connect directly with your target prospects using data identification and multi-channel sequences
Email Campaigns
Build trust with your audience, enhance your reputation and offer clear calls to action
LinkedIn Social
Build trust with your audience, enhance your reputation and offer clear calls to action
Webinars
One of the fastest ways to fill your Attio CRM with engaged contacts who identify with the problem you solve
Lead Magnets
Produce high-value resources, media, broadcasts and guides that demonstrate value and win leads
Advertising
Take your offering to market with tactical campaigns and conversion-optimised creative
About Us
Sideways Marketing was founded in 2022 by Will Sawney. Formerly Head Of Marketing for The Conexus Group, will has held roles spanning B2B digital marketing, content, brand and strategy. The business is based in the UK (remote), serving clients worldwide.
“We love helping businesses thrive by implementing brilliant marketing setups that deliver consistent results”
Will SawneyFounder
Ready To Talk?
Let’s Get Started
We’d love to explore how Sideways Marketing could support your business.
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