In practically every customer survey I've ever encountered, "word of mouth" tops the chart of responses…
willsawneyMarch 2, 2016
John Finnemore's got it in for 'marketing nonsense' in the first episode of his radio 4…
willsawneyJanuary 26, 2016
I'm not a huge fan of 'off-the-job learning'. I like every scrap of knowledge I…
willsawneyJanuary 24, 2016
Gaby Hinsliff offers a welcome reality-check on the trendy fantasy of 'going off-grid'. Ditching the mobile, ignoring emails, blocking out the noise:
Going off grid is all about suggesting you’re so hotly in demand that you need to stand back from the craziness – but also crucially that you can afford to do so. That even if you decide to play hard to get, people will still come running.
How living offline became the new status symbol: theguardian.com/commentisfree/2016/jan/15/living-offline-status-symbol-eddie-redmayne
Pictured: An escapee, free from stressful technology, enjoys a spot of yoga in the peaceful desert. (Presumably.) Source: treehugger.com
So, let's say you've followed every guide. You've published the best content, targeted perfect keywords,…
willsawneyJanuary 14, 2016
https://m.youtube.com/watch?feature=youtu.be&v=mOBQXuu_5Zw What a great thing to spend a marketing budget on. Bet it'll work, too.
willsawneyJanuary 14, 2016
Ogilvy-esque image-title-copy ad on the train this morning. OK, the copy itself isn't setting the…
willsawneyJanuary 5, 2016