Strategy is a wonderful thing. Maybe you’re reviewing yours for 2024? And that’s fabulous. It’s what every great business needs.
But, strategy is usually pretty long-term.
What about now?
Whilst you’re forming the strategy and starting to build it out, chances are you also need some shorter-term results.
That’s where it pays to deploy some “tactical marketing”; activities that can focus on landing a few key client wins, buying you time to consider the bigger picture.
Tactical B2B marketing is about focusing on key target audiences (ideally *high-value*), utilising great technology and fresh creative to earn attention, create connections and develop relationships.
This is tangible, actionable stuff that’s going to deliver clear results.
I’m talking to clients about:
▪ “1-to-Few” campaigns
▪ ABM (account-based marketing) content
▪ Interactive sales decks
▪ High-value ‘lead magnets’
▪ Targeted advertising
▪ Social selling on LinkedIn
▪ Newsletters / email campaigns
All of which will help them engage with high-value audiences who are worth big £$€ for their business.
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So, by all means, get strategic…
…but if you want to talk tactical too, you know where to come!
